Chevy Brings Virtual Reality Experience to Detroit

Automatic head beams, adaptive cruise control, voice commands— these are just three of many of the advanced technologies now available in most cars, which are rapidly reaching nearly sci-fi levels of intelligence. To stick with that theme, Chevrolet has put a futuristic twist on the way it does auto shows by introducing a virtual reality experience at this year’s North American International Auto Show in Detroit.

Chevrolet included the setup at the show to offer guests a new way to truly experience their vehicles. Dubbed the “Chevrolet Virtual Dynamics Lab 4D Experience,” though we’ll just call it Chevy VR for short, it focused on the Chevrolet Camaro. Guests only had to put on the head pieces to be transported to the front seats of one of the country’s most iconic muscle cars.

Though auto shows are an exciting time for everyone, the ability to get into a car and see what it would be like on the road is limited. Chevy VR was built to turn users into passengers in one of several different Chevrolet vehicles, allowing them to experience them in ways otherwise impossible at an auto show.

Fortunately, you can experience the real thing by visiting ELCO Chevrolet and taking an in-person look at your favorite Chevy car, sitting in the cabin, and taking it out for a test drive.