Walter the Cat Promotes the 2022 Silverado Trail Boss

The goal of any marketing team is to create an ad that people love to watch. Chevrolet’s marketing department did just that with Walter the Cat. The first Walter ad aired during the 2020 Tokyo Olympic Games and highlighted the Multi-Flex tailgate. Now, Walter is reprising his role in a new ad that takes place in a remote winter cabin.

In the ad, Walter and his owner spend time exploring the outdoors, doing a dog sled run with Walter in the lead, riding on a snowmobile, and saving a skier stuck in the snow.

The amusing part of both Walter ads is that Walter seems more like a dog than a cat. The newest ad ends with the humorous line, “It’s like no one’s ever seen a cat before.”

Of course, Walter and his human get all this done with the help of their trusty 2022 Chevrolet Silverado Trail Boss. In the ad, we get a few quick shots of what the Trail Boss can do including the available external power supply that they use to add some light to their winter campsite.

The Trail Boss model is available as either a Custom Trail Boss or LT Trail Boss. Both add some off-road-ready capabilities including a Z71 off-road suspension package and an automatic locking rear differential.

Find out more about the 2022 Silverado Trail Boss when you stop by ELCO Chevrolet to experience it for yourself.

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